If it wasn’t for you, I would not be a part of this incredible industry. Thank you, Ray!………
Ray Kroc, was a guy who had incredible vision. Born in 1902, Ray was a sales guy. He sold milkshake mixing equipment.(He mortgaged his home to become a distributor of the “Multi-Mixer.)
He was a “traveling salesman.” Ray was traveling all over the country, meeting entrepreneurs in the food industry,and selling them his products.
In his travels, he had heard about these two brothers from Ca. Dick and Mac McDonald owned a hamburger stand,and were using Roy’ milkshake mixing machines in a cool way. They were using them simultaneously! Ray drove to California to see this for himself. What Ray observed was how efficiently the brothers were servicing their customers. They appeared to have an efficient system down to a science. Ray was convinced after seeing this system developed by the McDonald to serve customers, that he would be able to duplicate the idea in Chicago.
Ray cemented a deal with the McDonald brothers, and in less than a year, the first McDonald’s was opened in Illinois. Ray saw something big, and tried to convince the brothers that they should start thinking big also. A few years later, the three owned multiple restaurants,but Ray was the one that wanted to build this into an empire. In the 50s, automobile travel was increasingly popular, and freeways were just beginning to get built up in a big way.
Next, Ray Kroc..the trend-spotter.
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