I met Paul Segreto either on Twitter or Facebook, I'm not quite sure. I saw that he was doing some fairly intelligent musings concerning social media in the franchise industry, and I reached out to him.
We got to Tweeting back and forth a tad, and found that we shared some strong similarities;
- We were both non-International Franchise Association members
- We agreed on which franchisors were good, and which ones were weak, at best
- Both of our names ended in vowels
- He thought I was funny. That always wins me over
- He said that I had big …ok– he said that I had courage (Chutzpah)
Anyway, we have developed a friendship, and are currently strategic partners in some franchise social media marketing initiatives. Paul is doing some strategic work with a few high-quality franchisors, while I am doing some promotional work with a few. Here's our joint-website.
Recently, we started a franchise radio show on BlogTalk Radio called the Franchise Today Show, or as we fondly call it in our high-tech broadcast studio, "The Bagel And Pasta Franchise Hour."
Why would we call it that?
Bagel– I'm Jewish. Jews love their bagels.
Pasta– Paul's Italian. Italians love pasta.
Most people think of food franchises when they think of franchising, so what the heck-there's your food reference.
Ivan Widjays, a new franchise blogger, just mentioned us in a very complimentary article called;
"Franchising Podcasts: Learn What the Experts Have Got to Say About Franchise Ownership"
"If you are a franchisee looking for tips to grow your franchise unit, a
franchisor trying to bring your franchise business to the next level,
or a small business owners looking for some insights on business
growth, these podcasts are great for you."
Thank you Ivan!
You can read his article here. You can listen to us discuss franchising, in a true no-spin way, injected with humor, facts, and sarcasm, every Thursday, at 2pm ET. Go to Blogtalk Radio. Of course, you can listen at your leisure via podcast, if you want…
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