Joel Libava
Taco Bell is really shaking things up. How? With Taco Bell Cantinas.
With its latest innovative experience: Taco Bell, The Cantinas, is a unique “early retirement” community designed to celebrate the laid-back lifestyle of retirees, regardless of age.
This summer, from August 17th to 18th, 2024, The Cantinas will open its doors in San Diego, California, offering a weekend getaway filled with senior-inspired recreation and cross-generational activities.
Imagine a weekend of sun-soaked fun, where you can indulge in leisurely activities like early morning tee times, afternoon aerobics, and pickleball matches.
In essence, The Cantinas is a haven for those who want to embrace the art of living “más” at their own pace, creating an oasis of rejuvenation and community.
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“We believe that you don’t have to wait until retirement to live the life you crave,” says Taylor Montgomery, U.S. Chief Marketing Officer of Taco Bell. “The Cantinas, just like our brand, is a place where all generations can come together to Live their Más however they want.”
Taco Bell Cantinas: Exclusive Access for Taco Bell Rewards Members
To experience The Cantinas, you’ll need to be a Taco Bell Rewards Member. Members can choose from a variety of options, including:
Weekend Memberships: Enjoy overnight accommodations for you and a guest, with full access to amenities, recreation, dining, and entertainment.
Day Passes: Spend a full day enjoying the grounds, recreation, dining, and more, from 10 a.m. to 8 p.m. on Saturday and 8 a.m. to 8 p.m. on Sunday.
Get Ready to Live Más!
The Cantinas is designed for Taco Bell superfans 21 and older. Memberships will be available for purchase on a first-come, first-served basis on July 16th at noon ET / 9 a.m. PT via a link available to Taco Bell Rewards Members in the Taco Bell App.
Stay up to date on booking, community, and itinerary announcements at www.TheCantinas.net and by joining Taco Bell Rewards. Get ready to experience a weekend of “early retirement” fun and live your “más” at The Cantinas!
What do you think about this idea from Taco Bell?
Will these cantinas be a winner?
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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