Joel Libava
Noubalm Franchise News Update
The Noubalm Franchise Brand
Noubalm combines medical-grade organic skincare with therapeutic aromatherapy. Its products are plant-based and chemical-free. The brand focuses on holistic wellbeing, addressing lifestyle, environmental and emotional factors that affect skin health.
Aromatherapy expert Sara Williams founded the company.
In a nutshell, she identified a gap in the market for organic skincare that adapts to changing skin needs. Williams built both a professional clinic and an international product range before turning to the franchise model.
The Noubalm Franchise Model
Noubalm offers flexibility in how franchisees operate. Options include treatment-led studios, holistic wellness salons, retail boutiques or mixed-use locations. This allows franchisees of this beauty franchise to choose an approach that suits their budget, location and goals.
The model provides two revenue streams. Franchisees can earn from professional treatments and premium retail product sales.
According to the company, this dual-income structure encourages repeat business and customer loyalty.
From an article about Noubalm entering franchising:
Noubalm franchise contracts start from £48,250. The package includes a structured training programme covering product knowledge, treatment protocols and service delivery. Training draws on the experience of existing salons in the Wirral and the Isle of Man.
Moreover, franchisees gain access to accredited courses and professional development pathways. Ongoing support covers operational consistency, customer retention and sustainable growth.
Finally, Noubalm positions itself as a future-facing opportunity in a growing sector. Prospective franchisees seeking a wellbeing-focused business may find the flexible model appealing.
Market Context
The timing aligns with strong growth in the UK wellness sector. The International Franchise Show ranked health and wellness as the number one franchise trend to watch in 2025.
Consumer interest in organic products remains robust.
Specifically, The Soil Association’s 2025 Organic Market report shows UK demand for organic products grew 7.3% in 2024. The market reached £3.7 billion, double its value from ten years ago. Organic unit sales grew four times faster than non-organic in major retail.
Interestingly enough, this growth continued despite the cost-of-living crisis. Consumers are prioritizing health, appearance and self-care more than ever. And as an added bonus, the beauty sector of franchising is normally solid.
Check out the Noubalm website. It’s impressive.
(Main image courtesy of the Noubalm website)
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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