The Franchise King®

How Food Franchises Can Make More Money

If you’re the CEO of a food franchise, and you’d like to increase unit revenue, read on…

I know that you want your franchisees to be fat and happy. (With profits)  I also know that your cost of doing business keeps increasing, which is really frustrating.

(This post may contain affiliate links. Please read my disclosure policy).

But, you’re the leader, and you’re in charge of solutions.

Use Geofencing

 

What is Geofencing?

 

It may be the answer you’ve been looking for. It’s tied to a huge trend; the increasing use of mobile devices for everyday activities.

Like eating.  I’ll explain…

Let’s say that Jill Stressball, a 35-year old mother of three, just picked one of her kids up from Little League practice, and needs to drop her other two kids off at soccer practice. Of course they’re all hungry, and she has about an hour to play with. While she’s driving around, trying to decide where to stop for a quick lunch, her phone starts chirping. She has her oldest take a look at the message coming in via text, and see’s that it’s from a restaurant nearby.



Free Franchise Quiz
Find Out If You Should Own A Franchise Before You Write That Big Check
Invalid email address


As a matter of fact, it’s only 3 blocks from her current location. 

The text reads, “Today Only: Stop by for lunch, and your beverages are on us!”

She just decided where to bring the kids for lunch. And, geofencing made it happen. Here’s how….

From Mobile Commerce Daily;

 “Geofencing enables retailers to recognize customers when they are within a predetermined radius around a specific location and send them messages and special offers designed to encourage them to walk into the store and make a purchase.”

Read more

They Opt-In

 

If you set geofencing up correctly, right from the start, you can have your potential customers opt-in. They’ll give you permission to notify them when they are in a specific geographic area that you can determine. For example, you can set up the system to only work within a quarter-mile radius of your franchise. Or a mile.

And, it’s not just food franchises that can use this cool technology to increase their revenues-and profits. Retail franchises can use geofencing, too.

Are your senses starting to awaken? Are you thinking of the possibilities?

Good!

Could geofencing give your franchise a much-needed boost?

Bring More Customers To Your Storefront

 

Please Share This Article!
0Shares
follow us in feedly
franchise article written by joel libava
Note: When you buy through links on this website, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel Wrote The Book
Joel literally wrote the book on becoming a franchise owner. He is very knowledgeable (and very forthcoming) about the ins and outs of buying into a franchise system. I recommend Joel for concrete advice on evaluating the business end of franchise opportunities ."
- Jeffery Fabian, Owner of Smart Content
Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
VIP Franchise Newsletter

"Many receive advice, only the wise profit from it."
- Harper Lee
Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Best Franchises To Own

Top 33 Business Ideas
6-Figure Home Businesses Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Top 10 Franchise Buying Tips

Visiting Franchise Headquarters? You Can Book Your Flight Here!