The Green Franchise sector has amazing potential for growth. It’s been on the radar screen for a few years now, and more and more green business concepts are being introduced every year.
The infographic below illustrates the growth of green franchising, and with it, several statistics that are important to know about.
Thanks go out to The Gap Partnership for sponsoring this great franchise infographic.
Several Things To Know When Considering Green Franchising
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More Things To Know When Considering Green Franchising
There are lots of different categories in franchising that can be environmentally conscious. Mark Siebert, CEO of iFranchise Group, includes organic pizza shops, eco-friendly dry cleaning, and green hotel chains on that list. “Sometimes it’s a matter of adding a green product line, and sometimes it’s creating a whole new franchise,” Siebert says. Either way, franchisors are trying to meet consumer demand first, then appeal to the franchisees who have a green streak.”
Greenwashing
A writer for Franchise Direct wrote about what’s called “greenwashing,” which is when companies aggressively market themselves as green, but aren’t.
“When selecting a green franchise, make sure they are truly green. A lot of “greenwashing” occurs as franchisors try to profit from the hype without putting forth the effort required to be truly green. In some cases a franchise spends their entire green budget on promoting the fact that they are a green company rather than using the money to implement green practices. Also be aware that some green “awards” displayed may not be legitimate.”
Make sure the green franchise you’re interested in truly is green. Not green-washed. today’s eco-conscious customers know the difference. Worse-they’ll spread around what you’re doing to their friends. That won’t turn out well for your cash register.
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