Joel LibavaThe Burger King Corporation seems to be on the cutting edge of green technology, with the unveiling of its new energy efficient BURGER KING® restaurant located in Waghäusel, Germany. The eco-friendly design developed in cooperation with Wirsol Solar AG (Baden-Württemberg) utilizes state-of-the-art technologies and renewable energy to power one-third of the restaurant’s energy consumption, thus reducing energy costs by 45 percent and the emission of CO2 by more than 1201 metric tons every year.
A Green Franchise
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This free-standing restaurant features the BURGER KING® 20/20 restaurant image of the future, which incorporates a variety of innovative and contemporary elements including materials resembling corrugated metal, brick and concrete. The 20/20 design takes the brand’s signature flame-broiling core attribute a step further by creating an exceptional and memorable dining environment.
I wonder how long until the US gets one of these great looking, and environmentally-friendly restaurants?
There’s a smattering of green franchises in the US, and we need more!
There’s a few at the Green Franchise Directory.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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