The Burger King Corporation seems to be on the cutting edge of green technology, with the unveiling of its new energy efficient BURGER KING® restaurant located in Waghäusel, Germany. The eco-friendly design developed in cooperation with Wirsol Solar AG (Baden-Württemberg) utilizes state-of-the-art technologies and renewable energy to power one-third of the restaurant’s energy consumption, thus reducing energy costs by 45 percent and the emission of CO2 by more than 1201 metric tons every year.
A Green Franchise
This free-standing restaurant features the BURGER KING® 20/20 restaurant image of the future, which incorporates a variety of innovative and contemporary elements including materials resembling corrugated metal, brick and concrete. The 20/20 design takes the brand’s signature flame-broiling core attribute a step further by creating an exceptional and memorable dining environment.
I wonder how long until the US gets one of these great looking, and environmentally-friendly restaurants?
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There’s a smattering of green franchises in the US, and we need more!
There’s a few at the Green Franchise Directory.
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Shawn,
You asked;
“Is it pretty much a foregone conclusion that you include green considerations?”
I don’t feel that we’re there yet, but it would be terrific to see it happen, sooner rather than later.
Right now, I feel that it’s important to get some start-up franchises sold, and built. The green stuff will get there, eventually.
The Franchise King®
Hi Joel,
Also left this comment over at BizSugar, but just to repeat: I’m wondering if in developing future franchises, as with most businesses, it’s pretty much a foregone conclusion that you include green considerations. Also, for the franchisee, is there flexibility in making green business choices or is this something that has to come from the franchisor. Just curious.
Todd,
Thanks for stopping by,and Go Green!
The Franchise King®
Nice to see that Joel. It probably is a bit more to open a green location as the cost of the materials is higher, but in the long run it’s probably cheaper in terms energy costs. Probably could get some tax breaks as well. Green concepts are more popular and we could certainly use more here in the US.