Joel LibavaIs your independent business, or great business idea, ready for prime time?
Or, is it destined for re-runs, or as an also ran, or a has-been, like this franchise?
I told you so. Look
It still amazes me. Just who does the market research for these new "concepts?"
Now, what if you're a prospective franchise owner, and you're looking for something that's hot? Most "Hot Franchises" happen to be pretty new.Which creates a conundrum for folks looking to research those Hot Franchise concepts;
Who can they validate the concept with? If there's only 4 franchisees in a new chain to call, and/or meet in person, is that enough of a sampling of owners to make a low-risk decision?
In an article in the most recent Entrepreneur magazine, some good tips were given for investigating new franchise concepts. Read
Also, check out these online franchise courses, here. One's Free!
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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