Is your independent business, or great business idea, ready for prime time?
Or, is it destined for re-runs, or as an also ran, or a has-been, like this franchise?
I told you so. Look
It still amazes me. Just who does the market research for these new "concepts?"
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Now, what if you're a prospective franchise owner, and you're looking for something that's hot? Most "Hot Franchises" happen to be pretty new.Which creates a conundrum for folks looking to research those Hot Franchise concepts;
Who can they validate the concept with? If there's only 4 franchisees in a new chain to call, and/or meet in person, is that enough of a sampling of owners to make a low-risk decision?
In an article in the most recent Entrepreneur magazine, some good tips were given for investigating new franchise concepts. Read
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