Is your independent business, or great business idea, ready for prime time?
Or, is it destined for re-runs, or as an also ran, or a has-been, like this franchise?
I told you so. Look
It still amazes me. Just who does the market research for these new "concepts?"
A gentle tip from The Franchise King®:
Do not buy a franchise until you know EXACTLY how to do thorough research.
Learn how here
Now, what if you're a prospective franchise owner, and you're looking for something that's hot? Most "Hot Franchises" happen to be pretty new.Which creates a conundrum for folks looking to research those Hot Franchise concepts;
Who can they validate the concept with? If there's only 4 franchisees in a new chain to call, and/or meet in person, is that enough of a sampling of owners to make a low-risk decision?
In an article in the most recent Entrepreneur magazine, some good tips were given for investigating new franchise concepts. Read
Also, check out these online franchise courses, here. One's Free!