I wonder how the 120 or so Camp Bow Wow franchisees are feeling about what was just announced?
If you were a franchisee, and the franchisor you partnered with just sold the company, how would you feel about it? It can and does happen once in a while.
Hopefully, a few Camp Bow Wow franchisees will get asked about their feelings and even share them with the local and national media.
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Franchise Business News: Camp Bow Wow Is Sold
VCA Animal Hospitals just bought Camp Bow Wow, the 120 unit doggie daycare franchise chain for an undisclosed sum. VCA has a stock market value of $3.3 billion. The company owns and operates more than 600 animal hospitals. From the VCA website:
“We operate more than 600 animal hospitals in 42 states across the nation and 4 Canadian provinces in the VCA network. These hospitals are staffed by more than 3300 fully qualified, dedicated and compassionate veterinarians who strive to give your pet the very best in medical care. Over 400 are board-certified specialists. Our hospitals provide a full range of general medical and surgical services as well as specialized treatments.”
According to the Wall Street Journal, Heidi Ganahl, the founder and CEO of Camp Bow Wow, will hire a president to run the day-to-day operations, while she, as chief executive, focuses on strategy. Ms. Ganahl was featured in a CNBC television special on franchising a while back, and her business then was described as being “troubled,” having high franchisee failure rates, and several unopened locations.
Camp Bow Wow, the corporate side anyway, doesn’t look to be troubled now. Especially from Ms. Ganahl’s point of view, since she’ll be on the receiving end of a rather large check or two. The sale amount is not available as of this writing, but it’s probably large.
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Camp Bow Wow Franchisees
Will the franchisees be on the winning end of this transaction, too?
While I doubt Ms. Ganahl is going to be distributing bonus checks to her franchisees as part of the sale, I’m wondering if Camp Bow Wow franchisees will benefit from the sale in other ways.
The VCA system certainly has a large list of patients in their database. But, their database is only valuable if the marketing department can take advantage of it.
What do you think?
Did Camp Bow Wow’s CEO make a smart move for her company?
Or, did she just sell out?