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Auntie Anne’s®: The World’s Largest Soft Pretzel Franchise

soft pretzel

(Sponsored Post)

I’m a Cinnamon Sugar pretzel kind of guy…especially when I’m at an airport between flights, or at my local mall. What’s your Auntie Anne’s® franchise favorite soft pretzel flavor? Seriously; I want to know.

(This post may contain affiliate links. Please read my disclosure policy).

In the meantime, here’s some information about the world’s largest soft pretzel franchise business in the world, as well as some information on how you can get involved with their tasty brand.


Auntie Anne’s® Franchise History

Auntie Anne’s®, the world’s largest soft pretzel franchise, is named after founder, Anne Beiler. Anne was born in the heart of Amish country, Lancaster County, Pennsylvania. Anne was raised Amish, and there were 7 other children in her family. She was put in charge of baking and bread making. When she got older, she was able to work in a restaurant as a waitress; she also worked at a food stand at the local farmer’s market.

That was where she learned how to bake pretzels. She did so Pennsylvania Dutch style; soft and doughy.

In 1987, Anne started making soft pretzels at a stand in Maryland. That proved pretty successful, so she decided to take a risk (a true entrepreneur) and she rented a stand in Downingtown, Pennsylvania a few months later. She called it Auntie Anne’s Pretzels.

I need to stop for a moment to share something really important about Anne:

Anne had no previous business experience…none at all. And, she only had a ninth grade education. Those two things didn’t stop this very strong-willed young lady. She managed to open 8 stand-alone stores, and after only a year, she opened her first Auntie Anne’s Soft Pretzels store in a mall. By 1989, Anne had opened her first franchise outlet.


1500 Franchises Strong

Auntie Anne’s® has more than 1,800 stores up and running, and the company just experienced its 25th year of overall sales growth in 2013. If you’re interested in owning a franchise in the food business that’s on the move, Auntie Anne’s® is worth a look.

new store design


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Where Are Auntie Anne’s® Franchises Located?

One great thing about Auntie Anne’s® is that their stores can be found in all sorts of places. You can find them in:

  • Malls
  • Airports
  • Train stations
  • Travel plazas
  • Stadiums
  • Amusement parks
  • Entertainment centers
  • Casinos

As you can see, Auntie Anne’s® provides several different venues for their franchisees to open up their stores. Maybe there’s one…or two,  in your  franchise future.


Auntie Anne’s® Franchise: The World’s Largest Soft Pretzel Franchise

Now that you know the history behind this iconic franchise brand, and the types of locations their stores can be found in, let’s dig into the franchise opportunity.

Store Types

There are three types of Auntie Anne’s setups:

1. In-Line Store– a full-size retail store

2. Pretzel Kiosk– a franchise unit with a smaller footprint than a typical retail store

3. Satellite Retail Unit– also a unit with a smaller footprint, with the baking done at the main franchise location

As you can see, with an Auntie Anne’s® franchise, you have lots of choices. The total investment for an Auntie Anne’s franchise ranges from $146,050 – $523,500…depending on the location and store type.

Contact Auntie Anne’sfor more information on store types, costs, etc.


Some Key Markets

Most franchisors have a few key markets they’re trying to enter, and Auntie® Anne’s franchise is no exception. If you live in these cities, the franchise development teamreally wants to talk with you:

Durango, CO

Farmington, NM

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Lufkin, TX

Burlington, VT

Sioux City, IA


Franchisee Feedback

What do their franchisees think about the company?

“Throughout my time with Auntie Anne’s, I’ve appreciated the fact that with any questions we may have, there is always someone to help you, whether in person or over the phone, they are there to help you achieve a result that will only help you succeed.”

(From an story about Auntie Anne’s®)

Here’s what another one Auntie Anne’s® franchisee, Bret Stewart, says about the company he partnered with:

For more information on becoming an Auntie Anne’s® franchise owner, go to their franchise website.

While you’re doing that, I’m going to drive my chariot over to my nearest Auntie Anne’s® store so I can get my Cinnamon Pretzel fix for the week.


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I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been helping people make smart, informed decisions on franchises to buy, and I can help you, too! #thefranchiseking
The fantastic thing about Joel is his neutrality. Because he is not getting an incentive fee, he will always give you the advice that you need (even if not what you necessarily want) and that's pretty unique these days. Thank you Joel!"
- Nic Church, France
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