Strange things are happening with bookstores these days. (Besides that fact that lots of them seem to be closing up shop.)
Take Books-a-Million for instance; they seem to be sneaking into several old Border’s stores…almost overnight.
First off, I can’t believe that I just wrote “old Border’s stores.” That’s really weird.
Second of all, why would another bookseller want to move in to these massive retail stores, and take their chance in a rapidly-changing industry?
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Even if they’ve received sweet lease deals from the commercial real estate brokers that were involved in the transactions, the overhead still has to be huge.
So, what gives? Am I missing something?
Are they thinking about franchising?
Maybe. If any bookstore is going to survive now-chains…even independents, they’re going to need to be super-innovative.
Like Books-a-Million, who just last year bought a 40% interest in a start-up franchise, Yogurt Mountain, for $3 million. According to this post on Seeking Alpha, they’ve also committed to provide a $1.5 million credit line.
Are you interested in eating some Yogurt Mountain frozen yogurt in a bookstore setting?
Of course, it’s possible that frozen yogurt franchises are cooling off just like retail bookstores, and if that’s the case, talk about a possible double-whammy…
Even if this bookstore chain, (which is currently a family-owned one) didn’t actually become a franchise business, but just started adding Yogurt Mountain franchises in all 200 of their stores, would it be enough to turn the retail bookstore business model on it’s head?
Selfishly, I hope so; I really want to see my new franchise book on a bookshelf near you.
(And, near me, too!)
So, what do you think of a bookstore+frozen yogurt? Could it work?