The Franchise King®

The Master Franchise/Build an Empire {Part 2}

In Part 2 of my discussion of The Master Franchise, I will go into the business model itself….






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As the owner of a Master Franchise, you are really the CEO of your own franchise company, in my view. Here is what your business model will look like, on an organizational chart:
CEO {You}
Office Manager
Sales Manager Operations/Training Manager
Salesperson Trainer
If you own Master Rights to a retail type franchise operation, like a health/nutritional products store {GNC}, your office will have two major functions:
1. Market and Sell franchises
2. Train and support franchise owners
If you own Master Rights to a service type opportunity like a commercial cleaning {Jan Pro}, your office has these three functions:
1. Market and sell franchises
2. Procure accounts for your franchisees
3. Train and support your franchisees
Investing in a
Master Franchise opportunity is not for the meek. You must go into it knowing that you will work harder than you ever have. You will be investing over $250k just for the rights to a geographical area, before you even lease space, or hire employees. If you are purchasing the rights to a retail type Master Franchise, there will be the additional cost of building out your first store, and use it as your prototype showpiece. {Figure another $200k+} For a service type Master Franchise, there will be no huge build-out costs involved, but you will have to lease a space for your office, and have enough room for training, and supplies etc.
Here Is Part 3-$$$

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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.

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