The Franchise King®

7 Things That Franchise Buyer’s Want (Part 6)

First off, I'm adding the word "today" to this post. It's important.

(In Part 5 of this 7-part series, I discussed beef. Beef is what franchise buyer's expect you to serve them. By "beef" I was referring to your brand. Branding. Read Part 5.)



Free Report:
The 3 Most Profitable Franchise Types To Own Right Now
Invalid email address
You'll also receive my FREE VIP Franchise Newsletter

I feel that today's franchise buyer wants to be told the truth. (Whether or not it's positive or negative) I'm not suggesting that franchisors have been telling lies. What I am suggesting is that in today's environment of business transparency, it's getting to be almost expected by future buyers of anything that they're going to hear both positives and negatives…from the companies themselves. Franchise company executives need to come up with superior and transparent fransparent ways to tell their stories, and train all their employees to do the same.

Are you willing to start becoming more fransparent? Or, will you wait for the "others" to do so?

Here's Part 7


Please Share This Article!
0Shares

franchise article written by joel libava
Coaching Quiz

Note: When you buy through links on this website, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
headshot the franchise king joel libava

I'm The Franchise King®, Joel Libava. For 24+ years, I've helped thousands of people avoid bank account emptying mistakes.
If you want to make a smart, informed decision on franchises to own, I can help you, too! Note:
I'm NOT a franchise broker/consultant/coach.
See how I'm different.

Recommended Reading
Introduction To Franchising
How Much Is A Franchise?
List of SBA Preferred Lenders
What Is The Franchise Fee? How To Buy A Franchise
Best Franchises To Own

Featured Franchises!
Top 33 Business Ideas
Starbucks Coffee Franchises
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews

Free Franchise Tools
Franchise Compatibility Quiz
Net Worth Calculator

"We engaged Joel's services at a very reasonable cost. He has impressive knowledge of this industry, he is honest, and very pleasant to speak to. There is no question that Joel added the clarity and in depth understanding of the franchise business that we needed. I can call Joel a friend. PS. Read his franchise research ebook!"
- Yolanda Wheaton, Georgetown, Texas