I knew that would get your attention.
That’s right; you will fail if you do what he did.
“He,” being the guy who called me last week asking for some of my best franchise guidance and advice.
“Hello, I just found your website, The Franchise King.com, and wanted to know if you can help me. I’m almost ready to buy a franchise.”
“Well, I’m glad you found me. How can I help?”
“My wife and I are looking at a children’s education franchise, and we wanted to ask you a few questions. There are only 7 of them in the US, now, so we would be among the first.”
“Well, I can try to answer them for you; I do offer Free Mini-Franchise Consultations…usually by appointment, but I’m available now, so go ahead.”
“We have some questions about the Franchise Disclosure Document.”
“I see. Well, I’m not a franchise attorney, so I don’t really go too deep into the FDD. Maybe I can provide some general guidance, though.”
“Well, any help you give us would be greatly appreciated. We have to sign our franchise agreement tomorrow.”
“Tomorrow? Why do you have to sign it tomorrow?”
“Because that’s when the Franchise Fee discount ends.”
“Wait…wait a second. You mean to say that you’re calling to get some pretty important questions answered the day before you’re going to be sending in a check for thousands of dollars and signing a 30-page legal document?”
“But, what will you do if you find, (after getting some of your questions answered by me) that you’ve missed a few things in your research? ”
“We’ll still buy the franchise.”
“So, just so I understand, you and your wife are prepared to move forward with this franchise no matter what you find out after talking with me?”
“Yes…I believe we would. The franchise only costs $14,000. ”
“It’s going to cost more than $14,000.”
“Well, actually it would be $20,000 if we waited until next week to sign up.”
“But, the total investment will be more.”
“Not much more, Joel.”
“What about your equipment? Aren’t you going to need computers, and an office? Aren’t you going to have marketing expenses? What about your travel expenses to get to training?” How much working capital is needed?
“Well, it may be a little more, but we have to sign our franchise agreement tomorrow.”
“Have you contacted a franchise attorney?”
“Really? You haven’t even called an attorney? Well, as far as I’m concerned, you still have a few things to do before you sign on as a franchisee.”
“I’m curious; just in case we decide to talk with you a little more before we do anything, what do you charge for your services, Joel? ”
“Well, we can schedule a call for later this afternoon, if you’d like, since you want to move quickly with this. Your cost would be $295.00 for an hour of my undivided attention, and I’ll suggest several things that may help you lower your financial risk if you decide to move forward with this opportunity.”
“Okay. I’ll talk to my wife, and we’ll let you know in a little while.”
“Great. I’m glad you called. Best of luck!”
Yes, really. This was a real call.
I wish you knew how angry I was during this phone call. As each minute went by, I could actually feel my pulse rate increase, and I was starting to perspire. He was missing so many things…so many pieces of the puzzle. I usually excel in situations like this. I get lots of calls and emails from people who are getting close to signing franchise agreements. Almost all of them slow down enough to at least listen to a suggestion or two from me. But, not this guy. Nope.
This gentleman was about to make a huge mistake.
I Can’t Help Anyone Who Doesn’t Want My Help
These people convinced themselves that they were about to make a good decision.
They either talked themselves out of having a franchise attorney look their franchise documents over, or they didn’t know that they were supposed to.
But, they called me. They were obviously looking for something.
I guess I didn’t supply it.
And, they are going to fail as franchise owners. I guarantee it.
But, you don’t have to.
I Guarantee That You'll Fail As A Franchise Business Owner by The Franchise King®