Joel Libava
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Ahhhhhh…The sound and smell of an American cheese sandwich being cooked in a Teflon-coated 14-inch pan, over the blueish-colored open flame of of a gas stove. Doesn’t it conjure up childhood memories of lunch time in a suburban American household, circa 1969?
Those were my thoughts as I read about the Grilled Cheese & Co’s first location in Catonsville, Maryland.
The focus is on flavor and simplicity with a simple menu. “Its grilled cheese at it’s best,” says Matt Lancelotta, co-founder. We use the finest ingredients and our sandwiches provide an explosion of flavor.”
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“Our goal was to add Grilled Cheese to the Fast Casual segment of the foodservice industry. With the explosion of burger restaurants nothing had been done with the grilled cheese category.” That’s the reason for the launch of this niche brand, according to co-founder, Vic Corbi. The restaurant has been designed to have the feel of home. Grilled Cheese & Co. interiors are finished with wainscot on the walls, cherry hardwood floors, and warm earthy colors that ties in very well with the brand.
Here’s a video of Vic Corbi grillin…some cheese.
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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