Joel Libava
(Courtesy of Wikimedia Commons)
Ahhhhhh…The sound and smell of an American cheese sandwich being cooked in a Teflon-coated 14-inch pan, over the blueish-colored open flame of of a gas stove. Doesn’t it conjure up childhood memories of lunch time in a suburban American household, circa 1969?
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Those were my thoughts as I read about the Grilled Cheese & Co’s first location in Catonsville, Maryland.
The focus is on flavor and simplicity with a simple menu. “Its grilled cheese at it’s best,” says Matt Lancelotta, co-founder. We use the finest ingredients and our sandwiches provide an explosion of flavor.”
“Our goal was to add Grilled Cheese to the Fast Casual segment of the foodservice industry. With the explosion of burger restaurants nothing had been done with the grilled cheese category.” That’s the reason for the launch of this niche brand, according to co-founder, Vic Corbi. The restaurant has been designed to have the feel of home. Grilled Cheese & Co. interiors are finished with wainscot on the walls, cherry hardwood floors, and warm earthy colors that ties in very well with the brand.
Here’s a video of Vic Corbi grillin…some cheese.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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