Joel Libava
Yum! Brands, the world’s largest restaurant company and parent of KFC, Pizza Hut and Taco Bell, just announced the launch of its annual World Hunger Relief effort featuring multi-Grammy Award winner and international superstar Christina Aguilera in a new public service announcement. According to the United Nations, there are nearly 1 billion people around the world who are hungry today.
Ending hunger around the world is crucial!
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Aguilera has served as global spokesperson for World Hunger Relief since 2009. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on relief trips with the organization to Haiti and Guatemala.
“As a mother, I can’t accept that children around the globe are going hungry and that’s why I’m so passionate about this issue,” said Aguilera. “My new PSA for World Hunger Relief is a twist on a classic lullaby but also a reminder that every night, millions of children go to sleep hungry. It gives those children a voice and shows how together, we can give every child a chance to dream,” she added.
Yum! plans to generate the equivalent of nearly $50 million in awareness of the hunger issue through a PSA, advertising, public relations, web–based communications and in–restaurant posters. The Company’s employees and franchisees will be volunteering their time around the globe at hunger relief agencies, food banks, soup kitchens and launching fundraisers.
Since World Hunger Relief launched in 2007, more than one million of the Company’s employees, franchisees and their families have volunteered more than 21 million hours to aid hunger relief efforts in communities worldwide. The effort has raised nearly $85 million for WFP and other hunger relief organizations and is helping to provide more than 350 million meals and save the lives of millions of people in remote corners of the world.
Go to www.FromHungertoHope.com to learn more, and of course, donate…
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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