The Economy In Iceland Is Too Icy For McDonald’s

The three McDonald’s restaurants in Iceland are leaving because of the economic hardships that are plaguing that country.

From FT.com/Europe;

“The loss of the Golden Arches highlights the extent of Iceland’s
economic demise since the pre-crisis boom years when its “Viking
Raider” entrepreneurs turned Reykjavik into an international finance
centre and launched a buying spree of high-profile European assets.”

McDonald’s
blamed the closures on a very challenging economic climate and the
unique operational complexity of doing business in this island nation
of just 300,000 people on the edge of the Arctic Circle.

I wonder of the real reason is the low profit margins on their milk shakes 🙂