Joel LibavaFrom my friend, Rieva Lesonsky-over at AllBusiness.com;
Consumers have less money to spend right now, so they’re being more cautious about where to spend it. In many cases, they’re considering more than just price—they’re also considering a company’s commitment to their community and to the causes that matter to them. Does your franchise just take people’s money, or does it give something back, too?
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Finish the article over at www.allbusiness.com
{I recently helped a non-profit organization get into a franchise business. It was the most important franchise match I have ever made. Read}
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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