Joel LibavaFrom my friend, Rieva Lesonsky-over at AllBusiness.com;
Consumers have less money to spend right now, so they’re being more cautious about where to spend it. In many cases, they’re considering more than just price—they’re also considering a company’s commitment to their community and to the causes that matter to them. Does your franchise just take people’s money, or does it give something back, too?
Finish the article over at www.allbusiness.com
{I recently helped a non-profit organization get into a franchise business. It was the most important franchise match I have ever made. Read}
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