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Meal Assembly Franchise Saga Continues


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Please file this under your "Joel told you so’ file. Last year I discussed this fad on another franchise blog. Sean kelly’s Franchise Pick is a great blog, and Sean is quite the character. In his post from July 24th, 2007 concerning whether or not these meal prep franchise concepts are real or a "flash in the pan", here is what I said in the first comment on the story:
"This is a flash in their pan…
I predicted this 1.5 years ago. Not only am I a franchise industry
veteran that knows what I am talking about sometimes, I am a dual
income household type human. Question:
If my wife and I don’t have time to cook, or to do much of anything
M-F, how would one of us have time to cook 10 meals ahead of time for 3
hours on a sunny Sat. morning, right here in Cleveland, Ohio?
And…here is the other thing…What if we don’t even have freezer space to keep the 10X3 meals needed for our family of 3?
This was not well thought out.
Another fad. More bad PR for our industry a couple of years from now,
when 80% of them are out of business, unless they figure out how to add
some more services or products."

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Today, The New York Times published this telling story concerning this failing concept. Here

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I suggest reading the entire comment stream on Sean’s Blog. Pretty intriguing. Here

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I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been helping people make smart, informed decisions on franchises to buy, and I can help you, too! #thefranchiseking
The fantastic thing about Joel is his neutrality. Because he is not getting an incentive fee, he will always give you the advice that you need (even if not what you necessarily want) and that's pretty unique these days. Thank you Joel!"
- Nic Church, France
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