That’s right. My sexy profile has everything to do with the fact that when I was a young, broke, on-air announcer at a huge 1,000 watt AM radio station in Independence, Iowa, (in 1979) I purchased a little too much cheap adult food at the local McDonald’s that turned out to be eerily similar to a Happy Meal.
Now, I can finally get some closure.
According to The Center for Science in the Public Interest, that’s why I’m a tad overweight.
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I am absolutely positive is has nothing to do with the fact that I’m not exercising enough, and that I eat too much at one sitting, occasionally.
Choices
I’m a free choice kind of guy; I live in America. The land of the free. I’m free to eat like an idiot if I choose to do so.
But, according to this non-profit group, it has nothing to do with my own choices, or even my parent’s choices when I was little. They took me to McDonald’s. A lot? Maybe. It was kind of a cool thing, back then.
Anyway, this group is calling McDonald’s marketing practices, predatory. They’re saying that McDonald’s uses toys (Oh No!) to reel the little ones in while they’re young, and that it promotes lousy eating habits.
Here’s what I think promotes lousy eating habits;
Time. Actually, the lack of time. Most people that I know are busier than they ever were. They sleep less, spend less time planning and cooking meals, and are just overwhelmed.
For this King, it’s all about convenience. That’s really what McDonald’s and Burger King, and even Taco Bell, sells.
Am I off base, here? Here’s the McDonald’s predatory marketing lawsuit story.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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