From the archives….
On October 17th, 2009 from 4:04 PM PST until approximately 4:07 PM PST, casinos within walking distance of the Las Vegas Convention Center, reported a .0034% drop in gambling revenue. This bizarre event was studied by local casino executives who were able to get help from some calculus students from nearby UNLV, who were brought in to figure out what happened during the time frame above.
The breakthrough came while the UNLV research students were watching a WebPro News interview recorded that day, at the precise time that the loss in revenue took place.
Joel Libava, aka The Franchise King®, was being interviewed by Abbie Johnson about how social media marketing was starting to show its face in the world of franchising, when one of the students, Stephanie Wynn, remembered seeing The Franchise King® on one of the Las Vegas Hilton’s security cameras feverishly dumping hundreds of dollars into several slot machines at the same time. (She thought that he looked like an idiot)
Stephanie thought nothing of it at the time, but later on, her mathematical mind was whizzing, and she was able to identify the glitch that caused the revenue loss;
The Franchise King® was not actually in a casino during that time frame. He was being interviewed by WebPro News at the BlogWorld Convention, and there aren’t any slot machines e at the convention center! As soon has his interview was over, revenue were back to normal-even a little above normal for that day and time.
Here’s the interview that caused such a stir in Las Vegas, on October 17th.