Joel Libava
G O O G L E Retail Stores
That’s if Google asks me to, of course…
It would be a great way for them to totally differentiate themselves from Apple.
Apple stores are company-owned operations; they just look, feel, and smell like franchises. Except, the control freaks at Apple won’t ever let that happen.
The profits (fat profits!) go right to Apple. Now, I’m sure that their store managers get bonuses for hitting their sales goals, and such, but they aren’t owners. They’ve obviously bought into the Apple culture, and that’s really important. But, they don’t have any real equity in the brand; they’re cogs.
I Can Help Google Franchise Its Retail Stores
I’ve never had the opportunity to visit Google’s headquarters. I’ve heard that it’s an amazing place. I’ve never visited Apple’s headquarters, either. I guess it would be cool. Actually, it would be a lot cooler if I was an Apple fanatic. I’m not. I don’t personally own any Apple products. They’re just not me.
The first Google retail store just opened in London. It’s officially called the Chromezone. Gene Marks just mentioned the possible opening of an American Google retail store in his New York Times column.
Fairly cool. I’m sure that it will evolve into something way cooler, soon.
Larry, Sergey, and Eric; I’m offering my help. I can help Google-you guys, turn your retail stores into franchise units. After all, I’m The Franchise King®. You’d naturally want royalty to handle it for you.
I can help make your stores really rock. I have great relationships with some of the top names in franchising, and combined, we could help you combine the strength of your brand, with the best business model ever developed; franchising.
Turning Chromezones into franchises….offering business opportunities to people from all walks of life, in every corner of the globe, would be a great thing to do.
I’m brimming with ideas. Here’s one;
Have a self-serve kiosk located inside your stores that offer access to Chrome apps. Paid apps. Ones that are only available in your retail outlets. Amazing ones.
The kind of apps that would require the local authorities to add to their staffs, because of traffic concerns near your stores.
The kind of apps that Apple only wishes they had.
I have more ideas. I’ve included my contact form if you’d like someone from headquarters to contact me.
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