Joel LibavaYou’re email inbox is about to be inundated with all of the hottest things in the coming weeks; the hottest diets, the hottest exercise machines, the hottest Trump Network nutritional supplements, and of course, some hot franchise opportunities. Oy.
How the heck are you supposed to decipher what’s hot, and what’s not?
It’s getting a lot more difficult to drown out the noise; anybody with a computer and a credit card can set up a website, and try to get you to buy the hottest thing.
When it comes to looking into “business opportunities,” franchise or not, it’s pretty challenging to begin with; you don’t really know what you’re getting into without the proper research.
Add the noise from well-meaning friends and relatives, who “just know” what’s hot, and you become this really tight ball of confusion.
If you’d like to loosen up that ball a little bit, read my post at Sba.gov; Should You Buy a Hot Franchise?
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