The Franchise King®

Franchising Your Established Business Takes Time. And Patience.

In New Zealand, Dr. Callum Floyd is the guy. (When if comes to all things franchise)

(This post may contain affiliate links. Please read my disclosure policy).

Dr. Callum Floyd
Dr. Callum Floyd

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I’ve been reading his detailed articles for years, now. He gets it. Here’s what he wrote to his New Zealand audience about franchising a business;

Creating a franchise system of quality is a complex, time consuming and expensive task. Franchisors need to excel in not just one market, but two. First is the market for franchises; second is the market for end-users of the products and services. Therefore, the franchisor must develop a business concept that is attractive to customers and profitable enough to generate sufficient returns to franchisor and franchisees over the long-term. Also, the franchisor must develop a franchise format that is attractive to prospective franchisees, effective in replicating the original business concept, and provides franchisees with the ongoing support and skills necessary to meet the changing needs of customers and the wider market environment.”



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Read the rest of Dr. Floyd’s post, and bookmark it, if you’re even thinking about taking your established business to the next level; the franchise level.



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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
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