Joel Libava
The dirty soda beverage franchise category just got bigger in Florida.
Swig, the brand that invented the “dirty soda” concept, has signed a 25-unit franchise deal covering Port St. Lucie, Palm Beach, and Stuart. The first location is expected to open by the end of 2026.
Who’s Behind the Swig Franchises Deal?
The franchisee group is led by brothers James and Spiro Laskaris and business partner Stephen Attard. These are not first-time operators.
James entered franchising in 2001 with Dunkin’. The group now runs 80 Dunkin’ locations and 11 Baskin-Robbins restaurants. They also operate multiple Zaxby’s and Jimmy John’s units. Spiro built his own Greek concept, Spiro’s Taverna, with seven Florida locations.
That’s serious operational depth.
What is Swig?
Swig was founded in 2010 in St. George, Utah. It started as a single drive-thru. Today it has more than 150 locations across 16 states.
Most pet franchise opportunities aren't worth your time. This one is different — and most people never even hear about it. Low investment. Serious support. Real upside.
Check Out This Opportunity Today
The concept is built around highly customizable drinks. Think flavored sodas with add-ins, specialty lemonades, and energy drinks. The brand calls its customer experience “Daymaking.” Small moments. Big loyalty.
Why the Model Works for Swig Franchises
The Swig franchise model is designed for efficiency.
Locations can operate in as little as 800 to 850 square feet. The drive-thru-centric footprint requires no complex kitchen infrastructure. That means lower build-out costs and streamlined labor.
Simple to run. Simple to scale.
Why This Matters for Would-Be Swig Franchisees
Swig is expanding fast. The South Florida 25-unit franchise deal is part of a broader national push targeting experienced multi-unit operators.
The brand is chasing a consumer trend that isn’t slowing down. Customization. Convenience. Beverage innovation. The dirty soda segment has real momentum.
For qualified operators with restaurant experience, Swig is actively looking for franchise partners right now.
The Bottom Line on Swig franchises and This Florida Franchise Deal
This deal signals that Swig is serious about scaling. Experienced operators. High-growth market. A simple, drive-thru model that doesn’t require a full kitchen build-out.
That’s a formula worth paying attention to.
Interested in Swig franchise opportunities? Visit swig.com/franchising for more information.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
Note: When you buy through links on this website, we may earn an affiliate commission.
