Joel LibavaFirst off, I'm adding the word "today" to this post. It's important.
(In Part 5 of this 7-part series, I discussed beef. Beef is what franchise buyer's expect you to serve them. By "beef" I was referring to your brand. Branding. Read Part 5.)
Most pet franchise opportunities aren't worth your time. This one is different — and most people never even hear about it. Low investment. Serious support. Real upside.
Check Out This Opportunity Today
I feel that today's franchise buyer wants to be told the truth. (Whether or not it's positive or negative) I'm not suggesting that franchisors have been telling lies. What I am suggesting is that in today's environment of business transparency, it's getting to be almost expected by future buyers of anything that they're going to hear both positives and negatives…from the companies themselves. Franchise company executives need to come up with superior and transparent fransparent ways to tell their stories, and train all their employees to do the same.
Are you willing to start becoming more fransparent? Or, will you wait for the "others" to do so?
Here's Part 7
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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