Joel Libava
The importance of cybersecurity in today’s small business world can’t be overstated. All sorts of small businesses are being targeted. Mom and pop businesses all the way up to multi-unit franchise businesses can sometimes bear the brunt of cyber-attacks. But, why are small businesses targeted?
“The reason cyber attackers target small businesses is simple: it’s easier. They’re often less secure, with a smaller security budget, and the mindset that they’re too insignificant to attract attention. Given that most attacks are fully automated, these attackers can make it through a small business’s defenses much faster than they can a larger corporation, allowing them to target more companies in a shorter period of time.”
That’s why it’s important for small business owners and managers to take advantage of cybersecurity educational events whenever possible. Like the one coming up this week as part of National Small Business Week.
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A Cybersecurity Panel Discussion
From 11:00 am-Noon, ET, current small business/franchise owners, IT department managers-anyone who needs to be aware of the latest cybersecurity threats, can watch the panel discussion live.
Tip: Future franchise business owners should watch the discussion, too. It’s a great way for you to stay current on the state of cybersecurity. Plus, you’ll be able to ask intelligent cybersecurity-related questions if and when you meet the technology team at franchise headquarters.
From The U.S. Small Business Administration:
“Small businesses are becoming a larger target for criminals seeking to access sensitive data because attackers are well aware that small businesses have limited resources or personnel dedicated to information system security. In an effort to help keep your small business secure, tune in live as SBA Deputy Administrator Doug Kramer along with experts from Microsoft, ADP, and ESET discuss cybersecurity tips and trends.”
Watch It Live
The U.S. Small Business Administration (SBA) is making it easy for anyone with an internet connection to watch the Cybersecurity Panel Discussion live.
Viewing Information
To watch this event, go to the SBA website and click this link. In addition, you can follow the discussion on Twitter-and even join in. Follow the #DreamSmallBiz hashtag.
I hope you’ll take the time to watch this important National Small Business Week event.
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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