Joel Libava
The importance of cybersecurity in today’s small business world can’t be overstated. All sorts of small businesses are being targeted. Mom and pop businesses all the way up to multi-unit franchise businesses can sometimes bear the brunt of cyber-attacks. But, why are small businesses targeted?
“The reason cyber attackers target small businesses is simple: it’s easier. They’re often less secure, with a smaller security budget, and the mindset that they’re too insignificant to attract attention. Given that most attacks are fully automated, these attackers can make it through a small business’s defenses much faster than they can a larger corporation, allowing them to target more companies in a shorter period of time.”
That’s why it’s important for small business owners and managers to take advantage of cybersecurity educational events whenever possible. Like the one coming up this week as part of National Small Business Week.
A Cybersecurity Panel Discussion
From 11:00 am-Noon, ET, current small business/franchise owners, IT department managers-anyone who needs to be aware of the latest cybersecurity threats, can watch the panel discussion live.
Tip: Future franchise business owners should watch the discussion, too. It’s a great way for you to stay current on the state of cybersecurity. Plus, you’ll be able to ask intelligent cybersecurity-related questions if and when you meet the technology team at franchise headquarters.
From The U.S. Small Business Administration:
“Small businesses are becoming a larger target for criminals seeking to access sensitive data because attackers are well aware that small businesses have limited resources or personnel dedicated to information system security. In an effort to help keep your small business secure, tune in live as SBA Deputy Administrator Doug Kramer along with experts from Microsoft, ADP, and ESET discuss cybersecurity tips and trends.”
Watch It Live
The U.S. Small Business Administration (SBA) is making it easy for anyone with an internet connection to watch the Cybersecurity Panel Discussion live.
Viewing Information
To watch this event, go to the SBA website and click this link. In addition, you can follow the discussion on Twitter-and even join in. Follow the #DreamSmallBiz hashtag.
I hope you’ll take the time to watch this important National Small Business Week event.
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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