Joel Libava
(Cook Children's Medical Center, Ft. Worth, Texas)
Sometimes, franchisors come up with absolutely amazing ideas. Like this one;
Build-A-Bear Workshop® is teaming up with Cook Children's Medical Center in Fort Worth, Texas to open a new franchise on Friday, March 25. Of the more than 400 operating locations around the world, this is the first Build-A-Bear Workshop® store located inside a hospital….
"We are very excited about our relationship with Cook Children's and to bring Build-A-Bear Workshop® to the medical center," said Maxine Clark founder and chief executive bear of Build-A-Bear Workshop®. " When kids are sick or injured, making a new furry friend is a great way to take their mind off of their treatment and a teddy bear hug can help them feel so much better. We're proud that Build-A-Bear Workshop® can be one of the pawsitive experiences that Cook Children's offers to the children they help."
When Guests visit the store, they can choose from a variety of animals to make, including limited edition furry friends. They stuff their new friend, give it a heart filled with wishes and make a personalized birth certificate. Guests can further personalize their new friend by recording their own message to add inside the stuffed animal and choosing from a wide selection of unique fashions and accessories.
The Cook Children's Build-A-Bear Workshop® store will offer a variety of furry friends, clothing and accessories themed to the medical center.
"The partnership between Cook Children's and Build-A-Bear Workshop® is a perfect one," said Nancy Cychol, the president of Cook Children's Medical Center. "A bear represents much more than a stuffed animal; it is a welcome distraction from stress and illness and a best friend. This store fits perfectly with our promise to improve the health of children because it takes more than doctors and medication to help kids feel better. We hope that these furry friends will touch the lives of patients and bring peace through difficult times."
Good stuff.
(FYI;I personally checked out the Cook Children's Medical Center Page on Facebook, and a Cook representative stated that coupons would be provided to patients who may not be able to afford the bears.)
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(Me and Ben Spark's Eva Bear, BlogWorld 2010, Las Vegas)
