Joel Libava
If you are an executive, or even the owner of a franchise concept, don’t worry about all the buzz around social media. Don’t pressure yourself into doing social media, just because a growing number of other franchisors have started getting their feet wet. Just keep doing what you’re doing.
I’m sure you are totally euphoric about your current franchise marketing success. And, you know that…
Social Media Marketing By Franchise Companies Can’t Be A Part-Time Gig
Did you read what Lisa Barone of Outspoken Media just wrote about social media marketing?
Check Out My New Guide for Franchise Buyers!
“The companies that have a hard time with social media are the ones who try to sit on the fence. They know they should engage, so they do….halfway. They’re dipping their toes in without making it part of their day-to-day routine. You need to schedule social media time the same way you schedule in all your other commitments. It has to be given the same attention and priority. By setting aside time to talk to people, to tweet fun things, to connect with your audience on Facebook, LinkedIn, etc, you help establish your presence and make it a real part of your organization. It’s important that you develop a consistence schedule so that users trust your presence.”
Lisa Barone’s article over at Small Business Trends, ” Can SMB Owners Make Social Media Useful?” is a must-read for those about to dip their feet, toes, or fingers, into the social media marketing space.
If you are a franchisor, or even a franchisee, please don’t pretend that social media marketing isn’t going to be important to your franchise business success. It’s happening all around you.
And, you can’t do it once in awhile. If you’re going to have a presence on the social media networks, have a presence!
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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