Joel LibavaFellow Franchise blogger Dane Carlson is reporting that Pizza Hut and Facebook have made an interesting marketing alliance, the first of it’s kind…
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�We are moving fast to put our online customers in charge�any way they
want to order from us, we�ll be there for them,� says Bob Kraut, vice
president of marketing communications. �Facebook is the next logical
step for Pizza Hut. As Facebook�s popularity grows among younger
socially connected consumers we have the opportunity to provide a pizza
experience they will love�our convenient ordering combined with
Facebook�s relevance.�
Pretty good marketing idea, or just full of dough?
Read the story over at Dane Carlson’s blog.
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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