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The Wall Street Journal Top 25 Franchise Methodology

Joel Libava
1 min read
March 24, 2008

??????????????????? HUH?
So a publication like the WSJ comes up with a Top 25 Franchise List. Great. It is based on???
Well, those of us the franchise industry that care, hope that the methodology used is not advertising revenue based. Jeff Johnson of FranData discusses the methodology in a post over at BlueMauMau….


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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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