You can’t help to have heard that Senior Care is one of the fastest growing markets in America, so I’m not going to bore you with a lot of facts and figures. You can find them yourself, or reach out to me. (Bill Shockley, Ask-Carol Senior Care Franchise)
Instead, let’s look at whether you are cut out to own a franchise in the Senior Care space.
As a Senior Care franchisor, specializing in independent living and assisted living, I get lots of inquiries from persons who are looking for a franchise, have heard about Senior Care, but suspect they aren’t qualified. Check this out.
Are You Cut Out To Own A Senior Care Franchise?
The qualifications aren’t what you might think. You don’t need to be a nurse (though some are) or even have any experience in the healthcare industry. Engineers, teachers, salespersons, professional persons, assembly line workers, and just about any occupation you can think of have obtained Senior Care franchises and been successful.
And by the way, education doesn’t have much to do with it, either. If you can read this you meet the educational requirements. OK, you need to be able to write, too. But forget calculus, geometry, geography (it helps to be able to read a local map or use a GPS, though). Most of what you took in high school or college isn’t very relevant. Sorry.
What then are the qualifications?
There are 3: empathy, organization and some money. There are lots of sources of the latter, so we won’t spend any time on that here. But don’t assume you can’t afford a franchise and don’t look for the least expensive.
In Senior Care, you will be dealing with seniors and their families, mostly the families. Many of them will be going through a tough time. Mom can’t live at home any more, or has broken a hip, or just lost her husband, for example.
You need to be able to talk with them. Some will be crying. Some will be angry at the situation they are in. Always, they are confused, because nobody ever taught them how to take care of their parents.
The other thing is organization. If you are the type that covers your desk and floor with papers, old newspapers, and keeps a cup of coffee right next to (or on) your computer, this may not be for you. You’ll be dealing with maybe thirty or more families at once. We had one franchisee that tried Post-It Notes. That was OK until they started falling off the wall. Actually it wasn’t OK.
In Senior Care you will stay organized online, usually with a fairly simple database that helps you keep track of your clients. But you have to be disciplined about it. That means updating it every day or even multiple times a day.
So much for the qualifications.
The Two Types Of Senior Care Franchises
There are two main types of Senior Care franchise opportunities. One deals with home care and the other with assisted living. There are some others that provide different services. I don’t know much about them.
Both home care and assisted living franchisors, such as Ask-Carol, can provide opportunities to be your own boss, but they provide it in very different ways, so you’ll want to look at both. Personally, I think the train has left the station on home care, but not everyone agrees with me.
So, are you cut out to own a franchise in this space?
My answer: if you like people, enjoy helping them, and can organize yourself, go ahead and take the next step.
(Bill Shockley is co-founder of Ask-Carol, based in Shrewsbury, NJ, an assisted living referral service. The next step is to Contact him here for information on opening an Ask-Carol franchise in your area)
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