I’ve written about AI and the franchise business before, but not in a situation like this. One in which a major franchisor like McDonald’s is being accused of using AI for illegal price-fixing...

Pecan Jacks is growing and opening a new store in Panama City Beach, Florida, this October. But it’s not just another scoop shop. It’s a corporate training center. The brand sells ice cream and...

Please stop asking AI/ChatGPT to “find me the best franchise.” Because ChatGPT is not a human. It’s a robot. A smart one, but it’s not perfect. And it doesn’t “know”...

I get a lot of questions these days about AI and franchising, and most of them come from people who are already deep into their own research. Sometimes their ChatGPT franchise research. These franchise buyers...

Quick answer: Using AI tools like ChatGPT, Claude, and Gemini to help you buy a franchise can be done. But you need human input. That’s because while AI is great at helping today’s franchise buyers...