Joel Libava
Are you shocked that all things Green-related have entered the franchise space?
The August issue of Entrepreneur magazine did a nice feature story on Green franchises, and they were nice enough to mention my Green Franchise Website.
From the magazine;
While no one is yet tracking
numbers on how many green franchises exist or how many are coming down
the pike, Alisa Harrison of the International Franchise
Association–the industry’s largest trade
group–says the green corner of franchising is definitely growing. The
association has seen an increase in external inquiries about green
franchises, as well as a bigger presence at industry events, she says.
“We’re seeing it across the board, from existing franchises that are
becoming greener to those who are building their whole concept around
being environmentally conscious,” Harrison says. “The green trend has
been growing for about 25 years now, but it has only recently become
mainstream.”
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