(Guest Post) Attention Franchisors: A widely discussed subject in the franchise industry is how to market your franchise to millennials. On the whole, the ideas on this topic are mostly tactical and range from PR, content marketing, social media targeting, video production, and speaking engagements. While these tactics
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The Ugly Truth I Knew At 40
When I turned 40 years old, I knew an ugly truth. This: I was going nowhere fast. (Career-wise) And in my mind, I was felt like a loser. LOSER. In my case, each time I got a new job, the “honeymoon” period became shorter and shorter. Every single time I thought I had found “the one,” the one job...the one company
The Deep State, Franchising And You
That darn Deep State. You knew it had to happen sometime in franchising. But before I begin, it's important for you to know what the Deep State is. According to Michael Covell, a best-selling author born in Quantico, Virginia (CIA Headquarters is located there!) defines the Deep State as follows: "It’s a massive
Could This Be Ruining Your Dream Of Being Your Own Boss?
There's something in the air. You can't see it. Or taste it. Or smell it-although it is pretty nasty. But the truly scary thing is the fact that it's growing....multiplying. At a rapid rate. And it's affecting you. What Is It? It's The Trump Effect. It's the almost daily chaos we're
