Joel LibavaMrs. Fields is going on a serious diet. A diet that will consist of not being able to open a lot of new franchises, for starters.
One example of a hurting economy is the trend down in consumer spending.In this case, cookie buying.
The Mrs. Fields Cookie Franchise chain has just filed for bankruptcy protection, and according to corporate, one main reason is the decline in customer traffic at malls.
The
filing also said the company has experienced a number of franchise
store closings since its 2004 fiscal year, and this trend has continued
throughout fiscal 2008. Mrs. Fields may need to close more stores in
the future, according to the filing. Read this article from CNN.com.
About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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