The Franchise King®

As The Franchise Cookie Crumbles

Mrs. Fields is going on a serious diet. A diet that will consist of not being able to open a lot of new franchises, for starters.

(This post may contain affiliate links. Please read my disclosure policy).

One example of a hurting economy is the trend down in consumer spending.In this case, cookie buying.



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The Mrs. Fields Cookie Franchise chain has just filed for bankruptcy protection, and according to corporate, one main reason is the decline in customer traffic at malls.

The
filing also said the company has experienced a number of franchise
store closings since its 2004 fiscal year, and this trend has continued
throughout fiscal 2008. Mrs. Fields may need to close more stores in
the future, according to the filing. Read this article from CNN.com.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

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There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
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