Joel LibavaIn August, I wrote about the Mrs. Field’s franchise organization’s bankruptcy filing:
"The Mrs. Fields Cookie franchise chain has just filed for bankruptcy
protection, and according to corporate, one main reason is the decline
in customer traffic at malls.
The
filing also said the company has experienced a number of franchise
store closings since its 2004 fiscal year, and this trend has continued
throughout fiscal 2008. Mrs. Fields may need to close more stores in
the future, according to the filing."
Well now, according to The Wall Street Journal it seems that the Mrs. Field’s yogurt division, TCBY is up in arms over the filing.
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The TCBY franchisee association said:
"The independent association of frozen-yogurt store owners has numerous
contracts with Mrs. Fields — whose retail empire includes TCBY — and
claims that the company hasn’t committed to upholding those agreements."
I am starting to really lose my appetite here, folks
You can read more about the dysfunction here.
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About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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