Joel LibavaIn July of last year, I discussed the "Meal Prep" franchise model, and how I felt that it wasn’t very well thought out. Here is part of what I said:
"Since I am part of the dual income we have no time to do anything
crowd, I thought of these 2 problems with the concept, when I was
introduced a couple of years ago:
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1. If one has no time to cook on
weeknights, how would one find the time to spend 2-3 hours cooking
meals? {Personally, there is no way I would spend a Saturday morning
doing it!}
2. What if one has no large freezer? {We don’t}"
I still stand by my assertion that this franchise model is not viable. It may become viable, if it is somehow reworked, but for now, it is just not there. My friend, Sean Kelly goes a tad farther than I in a story he recently published.
{Caution! Don’t have cooked rice in your mouth while reading it. It will be sprayed about…}
Read It!
About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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