(This post was published in 2011)
I remember a time when the newest issue of Entrepreneur® Magazine had the ability to generate enough electrical activity in my brain to enable me to have hope. By hope, I mean the feeling that maybe I wouldn’t have to always have to answer to a bunch of idiots; the bosses that I always seemed to attract like a high-powered magnet. Bosses who should have never been promoted to management positions in the first place.
I blame my friend, Rieva Lesonsky, for all of my previous job changes. (Ask my wife; there were tons of them.) I guess I was searching…for something.
About three pages in, Entrepreneur Magazine always had an article written by the Managing Editor. (Who for 26 years was Rieva Lesonsky.) She wrote about what was in the current issue, and shared things about entrepreneurship. She also participated in several business conferences every year. I always wanted to attend one of those. So that I could meet her.
Before Social Media
Of course, for most of the years that Rieva was involved with the magazine, social media wasn’t around. But it is now, and that’s how I met her.
The first time we met was really special. (For me.) We had been conversing via Twitter for a couple of years already, and I had always felt that we were on the same wavelength, regarding small business and franchising.
Here’s why our first face to face meeting was special;
Rieva looked me in the eye as we talked. She never once got distracted by the commotion that was going on around us. (We were in DC at a small business conference put on by Network Solutions.) And, she offered to, “help me figure some things out,” gratis. And that’s what makes Rieva so damn special.
A gentle tip from The Franchise King®:
Do not buy a franchise until you know EXACTLY how to do thorough research.
Learn how here
And last month, we got to spend a day and half together in New York City. At dinner, I thanked her for her support…her valuable tips, and her friendship. I told her that she was, “genuine.” She was caught a little off-guard by my observation. I guess that Rieva doesn’t know how much she’s helped me.
When I reached an agreement for my franchise book with the folks over at Wiley Publishing, I told them that I knew exactly who I wanted to write my book’s foreword. When I shared that it was going to be Rieva Lesonsky, I felt the smile on my editor’s face all the way from New Jersey. That’s because Rieva has cred.
Rieva agreed to write the foreword (without hesitation) , and when she sent it over to me at the end of the summer, I was pretty close to tears halfway through. (I don’t cry very easily.)
I guess you’ll just have to read my book to see why my tear ducts opened up a crack.
More About Rieva
Rieva Lesonsky has over 25 years of experience serving the SMB market. An award-winning entrepreneurship expert and speaker, Lesonsky has worked with B-to-B marketers including Bank of America, HP, Microsoft, Toshiba, The UPS Stores and many others to help them develop marketing strategies to reach the SMB customer. In addition, Lesonsky has appeared as a small-business expert on “Oprah,” “Good Morning America,” “Martha Stewart,” “Fox Business News,” and “The Today Show,” as well as numerous radio shows, and is a regular guest on MSNBC’s “Your Business.”
Check out her Small Business website. It rocks!
Thanks for being my friend, Rieva.
Do you know Rieva?