Joel Libava“Joel doesn’t pull any punches. He is brutally honest and pro-franchise. But that doesn’t mean he thinks every franchise company is great. He’s very selective about who he takes on as a client. Franchising isn’t for everybody and Joel knows that.”
Diane Helbig, Owner, Seize The Day Coaching
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About the Author
The Franchise King®, Joel Libava, is a leading franchise expert, author of "Become a Franchise Owner!" and "The Definitive Guide to Franchise Research." Featured in outlets like The New York Times, CNBC, and Franchise Direct, Joel’s no-nonsense approach as a trusted Franchise Ownership Advisor helps aspiring franchisees make smart, informed decisions in their journey to franchise ownership. He owns and operates this franchise blog.
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