Joel Libava“Joel doesn’t pull any punches. He is brutally honest and pro-franchise. But that doesn’t mean he thinks every franchise company is great. He’s very selective about who he takes on as a client. Franchising isn’t for everybody and Joel knows that.”
Diane Helbig, Owner, Seize The Day Coaching
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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