The Franchise King®

Franchise Demographics; Are You A Target?

Are you like me?

(This post may contain affiliate links. Please read my disclosure policy).

I work full time.{As a small business owner} My wife works full time. My daughter goes to school full time. Our doggie needs attention, full time. Our extended families need help with stuff. {A little}

We are a target.{For really smart franchise companies}We are a DIFWNT. As such, we have dual incomes. And no time. Really smart franchise companies know this. They find us. They. Want. Our. Money.

{By the way, it stands for "Dual Income Family With No Time"}



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My recent article over at AllBusiness.com discusses how service related franchises could be the way to go, if you are considering franchise ownership. Read.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Joel is Highly Principled
There are many people in the franchise business who claim to to be experts in the field. Unfortunately many of them lack both knowledge and integrity. Joel, however, is without question one of the most qualified and principled people I know, in or out of his industry."
- Greg Reynolds, Retired Outplacement Counselor
"Many receive advice, only the wise profit from it."
- Harper Lee

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