Review of CNBC's "Behind The Counter; The Untold Story of Franchising"

One-Hour CNBC-TV Franchise Business Special

Like hundreds, if not thousands of other franchise industry folks, I sat back in my easy chair recently, and watched the CNBC TV special on the franchise industry. I felt that it was done pretty well.

I reached out to Darren Rovell (the reporter ) about a week before it aired, and he offered to send me some information to review, which I did.

I’m glad that a couple of franchisors who’ve had some “issues“ were mentioned in this TV special. Cold Stone Creamery, and Camp Bow-Wow were featured. As much as the producers of the special, (and in the case of Camp Bow-Wow, the CEO) tried to come up with explanations for high failure rates and still unopened franchise locations, the real reason for those two problems was missed;

Both franchise systems grew too fast. Simple. Done.

My rating for CNBC’s special (using a 1-10 scale, with 10 being the highest) is a 7.

Good job, Darren! Now, go see my video review, in which I bring something up that’s really important for prospective franchise buyers to know…

My video review;