Australian Franchise Market Loves Cookies

Mrs. Fields Cookies, that is. It seems that Mrs. Fields Cookies franchisees are quite the happy bakers, down under.

From Franchise.Net.Au ;

One of the recently opened stores is located at Sydney International
Airport. “It has been very successful as has the other recent store
opening at Castle Towers,” said Mrs Fields Australian managing
director, Andrew Benefield.

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A
major highlight for 2009 was Mrs Fields’ second ranking in Top
Franchise’s category of ‘Top 10 Overall Best Franchises’. Franchisees
rank franchises in several criteria include franchise support, rewards,
lifestyle and passion for the enterprise.

Speaking of passion, I had the chance to meet Debbie Field’s, the founder of Mrs. Fields Cookies, at a local small business conference last year. She really charmed the cookies off of me. Here’s a really short snippet of her speech during the 2008 COSE Small Business Conference. Enjoy!