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As The Franchise Cookie Crumbles Continued

In August, I wrote about the Mrs. Field’s franchise organization’s bankruptcy filing:

(This post may contain affiliate links. Please read my disclosure policy).

"The Mrs. Fields Cookie franchise chain has just filed for bankruptcy
protection, and according to corporate, one main reason is the decline
in customer traffic at malls.
filing also said the company has experienced a number of franchise
store closings since its 2004 fiscal year, and this trend has continued
throughout fiscal 2008. Mrs. Fields may need to close more stores in
the future, according to the filing."

Well now, according to The Wall Street Journal it seems that the Mrs. Field’s yogurt division, TCBY is up in arms over the filing.

The TCBY franchisee association said:

"The independent association of frozen-yogurt store owners has numerous
contracts with Mrs. Fields — whose retail empire includes TCBY — and
claims that the company hasn’t committed to upholding those agreements."

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I am starting to really lose my appetite here, folks

You can read more about the dysfunction here.

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joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes.
For 23 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

Straightforward Advice
Joel, thank you for taking the time to speak with me yesterday. It was refreshing to finally speak with someone in franchising who dishes out straightforward, candid advice. You provided me with some insightful ideas that I'm giving a good deal of thought and consideration to. I look forward to speaking with you on our next consultation call."
- John Timmins, Columbia, South Carolina
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