Joel LibavaIn August, I wrote about the Mrs. Field’s franchise organization’s bankruptcy filing:
"The Mrs. Fields Cookie franchise chain has just filed for bankruptcy
protection, and according to corporate, one main reason is the decline
in customer traffic at malls.
The
filing also said the company has experienced a number of franchise
store closings since its 2004 fiscal year, and this trend has continued
throughout fiscal 2008. Mrs. Fields may need to close more stores in
the future, according to the filing."
Well now, according to The Wall Street Journal it seems that the Mrs. Field’s yogurt division, TCBY is up in arms over the filing.
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The TCBY franchisee association said:
"The independent association of frozen-yogurt store owners has numerous
contracts with Mrs. Fields — whose retail empire includes TCBY — and
claims that the company hasn’t committed to upholding those agreements."
I am starting to really lose my appetite here, folks
You can read more about the dysfunction here.
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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