The Franchise King® | Learn How To Become A Franchisee

As The Franchise Cookie Crumbles Continued

In August, I wrote about the Mrs. Field’s franchise organization’s bankruptcy filing:

(This post may contain affiliate links. Please read my disclosure policy).

"The Mrs. Fields Cookie franchise chain has just filed for bankruptcy
protection, and according to corporate, one main reason is the decline
in customer traffic at malls.
filing also said the company has experienced a number of franchise
store closings since its 2004 fiscal year, and this trend has continued
throughout fiscal 2008. Mrs. Fields may need to close more stores in
the future, according to the filing."

Well now, according to The Wall Street Journal it seems that the Mrs. Field’s yogurt division, TCBY is up in arms over the filing.

Free Franchise Quiz
Find Out If You'll Be A Successful Franchise Owner!
Invalid email address

The TCBY franchisee association said:

"The independent association of frozen-yogurt store owners has numerous
contracts with Mrs. Fields — whose retail empire includes TCBY — and
claims that the company hasn’t committed to upholding those agreements."

I am starting to really lose my appetite here, folks

You can read more about the dysfunction here.

Are You A Free Subscriber To The Franchise King Blog?

Please Share This Article!
Note: When you buy through links on our site, we may earn an affiliate commission. In addition, I've started to use AI to help me craft better article titles and headings.
joel libava

I'm The Franchise King®, Joel Libava. I help prospective franchise owners avoid bank account emptying mistakes. For over 20 years, I’ve been showing people how to make smart, informed decisions on franchises to buy, and I can help you, too!
P.S. I'm not a franchise consultant/broker.

“I've been a fan of Joel's for years. He's picked a niche and made himself the undisputed expert. I'd recommend him to anyone looking to start a franchise. "
- Gene Marks, Business Expert, Keynote Speaker
Free Franchise Tools Franchise Compatibility Quiz Net Worth Calculator
VIP Franchise Newsletter

Recommended Reading
How Franchises Work
How Much Is A Franchise?
Pros And Cons Of A Franchise What Is The Franchise Fee? How To Buy A Franchise
Top 21 Franchise Opportunities
Top 33 Business Opportunities Starbucks Franchise Facts
Featured Franchises!
10 Best Franchise Websites
About Franchise Consultants
How To Read A FDD
Questions To Ask Franchisors
Questions To Ask Franchisees Franchise Discovery Day Franchise Reviews
Your Franchise Business Plan

A 401(k) For A Franchise?

Top 10 Franchise Buying Tips
Free Franchise Quiz
Find Out If You'll Be A Successful Franchise Owner!
Invalid email address