Joel Libava
If you are a home-based business owner, (Like me) are you longing to get out of the house for awhile, and stretch your legs? Maybe even indulge in a McCafe?
Do you remember when McDonald’s starting installing their fancy coffee machines? I do. MSNBC.com reported that McDonald’s was going to start getting aggressive with their new coffee concoctions, last year. Read
Now it seems that there’s another aggressive campaign—-
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starting this month. WI-FI. That’s right, Wi-Fi.
People have become so hyper-connected nowadays that everybody’s come to expect instantaneous high-speed Internet access wherever they go.
Can you picture well dressed Sharper Image types of folks, with their Versace glasses, and their Macbook Air laptops, rubbing elbows with the local retiree bunch that seems to hang out for hours on end at every McDonald’s franchise in the US.
Now, I cannot picture myself writing articles, and/or following up with franchise prospects at my local McDonald’s, but one never knows. After all, who in their right mind ever thought that you could purchase a $3.85 cup of coffee at one?
Will you be doing business at your local McDonald’s, now that there’s FREE Wi-Fi available?
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About the Author
Joel Libava is The Franchise King® — an independent franchise advisor with 25+ years in the industry, two published books on franchising, and his writing has been featured in The New York Times, Forbes, CNBC, Entrepreneur® Magazine and others. In addition, he wrote exclusively for the U.S. Small Business Administration blog for eight years. He doesn't sell franchises. Instead, Joel helps you figure out if franchise ownership is actually right for you — and if it is, teaches you his powerful, proven-to-work franchise research techniques, so you can make a smart, informed decision on a franchise to own and be your own boss.
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