I’d like you to take out a piece of paper, and write down your reason (s) for wanting to become the owner of your own business. Doing this exercise on your word processor is not an option. It’s just not the same.
As you’re writing down your top reasons for wanting to get into a business that you can call your own, and deal with all the pressures that go along with it, I want you to go beyond the, “I’m sick of working really, really hard so someone else can rich” type of sentences. Way beyond. I want you to get specific.
If one of your reasons for wanting to get into business is, “I want to build some equity,” don’t end your sentence there. Keep the sentence going. Think about “equity,” and what it would mean if you were able to get it. In other words, what would equity in a business of your own allow you to do?
Maybe you’re thinking of buying a franchise because you’d find it challenging to start at zero, and build your operation into something substantial. Fantastic! Write down what the word, “substantial” means to you. If you had a substantial business up and running, what would that do for you? How would it make you feel? What would come next?
This exercise will help you focus on The Goal.
“I have learned, that if one advances confidently in the direction of his dreams, and endeavors to live the life he has imagined, he will meet with a success unexpected in common hours.” – Henry David Thoreau
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