I’m troubled by something. I need to share what it is, and why it’s bothering me.
Several years ago, I created a free tool. This tool is designed to quickly help people figure out if they had some of the personal traits needed to successfully own and operate a franchise-type of business.
I came up with the idea after hearing the same question being asked over and over during my franchise seminars….
“Joel, how do I know if I’ll be right for franchising?”
The franchise quiz has remained pretty much the same over the years, except for a little tweaking here and there. Lots of potential franchise owners have taken the quiz. It only takes about 10 minutes to complete, and I score each one, personally. It’s not something that I ever want to automate.
And I’ve been scoring a lot of them, as of late, since I made sure to include it in my book.
The Science Behind It
There is none.
Once in a while, I get crap about the quiz. I’ll hear complaints about my quiz not being a very scientific way of determining if one is right for the business of franchising. One person even suggested that I had no right to administer a franchise test because I wasn’t a psychologist. (I clearly state that my quiz is totally unscientific in the disclaimer.)
But, here’s the thing; my quiz works. That’s because the questions I came up with are ones that anyone who’s thinking of becoming the owner of a franchise needs to ask themselves before they start on their journey.
I’m not sure why it is, but there’s this notion that some people have about franchising. It has to do with some of the, “Business in a box” messaging that’s out there. There’s a lot more to owning a franchise than just turning the key.
Franchise ownership is not for everybody. As a matter of fact, it’s really not for most people. That’s because it’s a very rigid business system. While it’s true that some of the things that are inherent in a franchise business can be run almost robotically, the franchisee still comes to the table with all the frailties of the human condition. There’s that, “ego” thing, for starters. Most of the people that I consult with are pretty damn smart. They bring a ton of business experience with them when they become franchisees. They have, “ideas.” (Which they can’t always implement in their stores-their franchises.) It can become a real conundrum for them.
Why I’m Troubled
The last part of my online franchise quiz includes a link to this webpage. The sentence that precedes that link gently suggests that the quiz-taker may not want to tackle something as big as buying a franchise all by themselves, and that they have an opportunity to work with an experienced advisor, if they choose. But, they’re not choosing to. (For the most part.)
Heck, I even give them 3 chances when I ask them if they want help;
A. Yes, I want to do this right, and I’ll click the link above right now!
B. No- Thanks, anyway
C. Maybe-I’ll click the link right up above to learn a little more.
I am troubled. But not for the reason you may be thinking.
I’m less concerned about them not wanting to work with me, (which would add revenue to my business) than I am with the bigger picture;
65% of the people that take the free quiz choose option, “B”
Why would someone want to try to figure this all out by themselves?
Improve Your Franchise IQ With These Recommended Articles:
How to Use a Franchise Opportunity Website
The 10 Commandments of Franchise Research
What You Need To Know About Franchise Consultants/Brokers