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Franchise Research Must Include Questions About Direct Competitors

  Unless the franchise business concept you’re currently having a love affair with is the 1st of it’s kind, you’re going to have direct competitors. Having competitors can be good or bad, depending on how you look at it. If you’re competitors are rock-solid, you’re going to have to work harder and smarter than them. On [...]

The Top 40 Franchise Research Questions: Here’s Number 12

The last franchise blog post in this series on franchise research had to do with roles. (Your role as a franchisee) Hopefully you learned that things aren’t always what they seem-especially when they have to do with what your actual role is going to be as an owner. Pictures in a colorful brochure or on a [...]


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