The brutal truth about franchise buying: You’re about to risk $200,000+ based on sales presentations and legal documents designed to protect them, not you.
That’s not smart business. That’s hoping for the best.
Keep reading, or risk spending the next 10 years paying for a mistake you could have avoided today.
Here’s What Actually Happens in Franchise Sales
The franchise salesperson? Paid to close deals.
The franchise broker? Collecting massive commissions from the franchisor—the moment you sign.
The 200-page Franchise Disclosure Document? Written by attorneys to limit the franchisor’s liability, not to help you make an informed decision.
And you’re supposed to navigate this alone?
After 25+ years in franchising, I’ve watched brilliant people lose everything—not because they weren’t smart enough, but because they never got the truth before signing.
The One Thing That Changes Everything
An independent franchise evaluation.
Not cheerleading. Not validation. Not someone with skin in the game telling you what you want to hear.
A cold-eyed assessment of what you’re actually buying—before you commit your life savings.
The Franchise King’s Expert Franchise Evaluation
Here’s exactly what you receive:
1. Written Analysis That Exposes What Others Won’t Tell You
- Critical FDD findings most buyers miss completely
- Red flags that could cost you six figures
- Real success probability based on the actual franchise model
- Hidden cost structures
- What you must investigate before proceeding
Plain English. No legal fog. Just the truth.
2. 30-Minute Private Call With Me
After you’ve reviewed the evaluation, we talk. One-on-one.
I answer your toughest questions. I explain what the risks actually mean for your situation. I help you decide whether to move forward, renegotiate, pause, or walk away.
No sugar-coating. No false hope. Just 25 years of experience telling you what you need to hear.
3. Red-Flag Detection Worth Six Figures
I’ve seen every franchise sales tactic:
- Unrealistic earnings projections
- Territory “scarcity” pressure
- Hidden ongoing costs
- Franchisee turnover patterns nobody mentions
- Broker-driven urgency plays
If something’s wrong, you’ll know—clearly and directly.
Who This Franchise Evaluation is For
You’re seriously considering a franchise investment, and you:
- Want to protect your family’s financial security
- Refuse to rely solely on people paid to sell you
- Value the truth over a sales pitch
- Understand that $249 for expert analysis beats a $200,000 mistake
Who This Franchise Evaluation Isn’t For
Save your money if you:
- Already decided and just want validation
- Prefer positive thinking over hard reality
- Don’t see the value in independent expertise
- Aren’t willing to do whatever it takes to make a smart decision
What Happens Next
- Purchase your evaluation
- Tell me what franchise opportunity you want me to evaluate
- I review the franchise, look over the FDD, (not as a lawyer-because I am NOT one) and the risk factors
- You receive your written evaluation
- We schedule your 30-minute private call
- You make an informed decision…with clarity
Real Results From Real People
“Joel went straight to the key issues, pointing out multiple red flags and clearly explaining why they mattered. His evaluation gave me a roadmap I could use immediately—and likely saved me from a very costly mistake.”
— Michelle Morley, Pennsylvania
“As a first-time franchise buyer, this evaluation helped me see the opportunity through multiple lenses and focus only on what actually matters. The one-on-one discussion was invaluable.”
— Dan Keenaghan, Branch Chief, U.S. Office of Management and Budget, Army Combat Veteran
The Math Is Simple
Option 1: Risk $200,000+ on sales presentations and legal documents you don’t fully understand.
Option 2: Invest $249 in expert analysis from someone with zero financial interest in your decision.
$249 for 25+ years of franchise expertise.
$249 for objective written analysis.
$249 for a private call that could save you years of regret.
One Final Reality Check
Franchise salespeople create urgency:
- “This territory won’t last“
- “We have other investors interested“
- “You need to decide now“
That pressure benefits them.
The biggest franchise disasters happen when smart people rush.
You’ve worked too hard to gamble on someone else’s sales pitch.
Get Your Expert Franchise Evaluation — $249
I’m not here to sell you a franchise.
I’m here to keep you from buying the wrong one.
Note: Because of the time it takes to produce a Franchise Evaluation, I’m not offering refunds on this service.
About The Franchise King®, Joel Libava
25+ years helping people avoid franchise nightmares.
Some of my clients buy franchises. Some don’t.
But every one of them makes an informed decision.
That’s the point.
My insights have been featured in Entrepreneur Magazine®, The New York Times, CNBC, Fortune®, the U.S. Small Business Administration’s website and dozens of other publications.
I Don’t Sell Franchises
Finally, I’m not here to sell you a franchise.
I’m here to save you from buying the wrong one.
Final Warning:
The franchise industry won’t tell you this, but I will:
Most franchise buyers fail because they never got the truth.
Don’t be another statistic.
Invest in one of my objective Franchise Evaluations today.
Your future self will thank you.
“I’ve been a fan of Joel’s for years. He’s picked a niche and made himself the undisputed expert. I’d recommend him to anyone looking to start a franchise or wanting to operate one more profitably.”
– Gene Marks, Business Keynote Speaker, Author, Columnist