(This post is part of a paid green franchise marketing ad campaign) Can you imagine the day that you’ll be able to hop into your hybrid car, and drive right down the street to your local solar energy/renewable energy business to buy solar panels for your home?         If Dave Bonta has […]

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Talk about filling an unmet need. Yes..it's still an unmet need. Just because there are over 30 different franchises offering various medical and non-medical senior care services, it doesn't necessarily mean that our senior population is being taken care of. There are just so many folks getting to "that age." They don't want to end […]

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  There are over 30 Senior Care Franchise offerings in the US alone. 30! All 30 of these in home care service franchises have one thing in common. (Besides the fact that that their franchise owners service the senior market) They all require heavy outbound sales. These franchises are really about sales. (You just happen […]

The post What Do Senior Home Care Franchises Require? appeared first on The Franchise King®.

The U.S. is the largest and strongest franchise market in the world, so naturally, franchise companies in other countries aspire to come here. However, the U.S. marketplace is littered with dozens of potholes and landmines just waiting for the unsuspecting international franchisor, as they attempt to enter the U.S. franchise marketplace. I’d like you to […]

The post Who’s Successfully Bringing Popular International Franchise Businesses To The US? appeared first on The Franchise King®.

Innovation; (From Merriam-Webster Dictionary, Online) in·no·va·tionPronunciation: \ˌi-nə-ˈvā-shən\Function: nounDate: 15th century 1 : the introduction of something new 2 : a new idea, method, or device : novelty ****************************************************************************** That’s the formal definition of innovation. Interesting. Innovation is certainly a popular word, these days…. I guess it may have a little something to do with technology. […]

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(Sienna) On December 29th, I spent the day with Sienna The Soothsayer, over in Sandusky, Ohio. Known for her prowess with crystal balls, and things of that nature, this great, great, great, great, great, great granddaughter of Sirena Nostrildamus, was able to help me hone some of my predictions for our industry this year. Here’s […]

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Balihoo Inc. out of Boise, Idaho, is a "Local Marketing Automation" provider, and works in several different industries, including the franchise industry. I've interacted with the folks up there more than a few times, (It's been way too long, guys!) and I like what I see. Just go to their website for some specifics on […]

The post Marketing Strategy; Explore The 2010 Local Marketing Trends According To Balihoo appeared first on The Franchise King®.

The franchise industry has been impacted negatively by the weak economy for the past two years, and I expect that things will remain about the same for at least the 1st half of 2010. One of the keys to franchise unit growth in 2010 will be the availability of small business start-up loans. The Obama […]

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